Daimler selects BrandMaster as global solution

10/06/08  After working closely with various parts of the Daimler cooperation over the last 6 years, the Marketing Resource Management system BrandMaster was approved as the Mercedes-Benz Cars’  standard MRM system. The system is currently in use in 7 larger markets, and the objective is a worldwide roll-out over the next few years. Daimler sells its products in nearly all the countries of the world and has production facilities on five continents. Mercedes-Benz is the world?s 10th most valued brand, with a brand value exceeding NOK 117 billions. By introducing BrandMaster as the standardised strategic marketing and information tool, Mercedes-Benz foresee a consistent and brand-adequate communication message to the customer at the point of sale and efficiency in all processes related to marketing on all sales and organizational levels.

Vertical Group announces acquisition of T4M

07/05/08   Vertical Group today has completed the acquisition of T4M AS, a leading player in the Marketing Resource Management MRM software sector. The acquisition brings to the group a strong business headquartered in Oslo which has an impressive customer base including DnBNOR, Daimler, VW Group, Helly Hansen and many more. The company has over 85 live customer deployments and over 15,000 users of its technologies.   With the acquisition Vertical Group will now expand the capabilities of BrandMaster to fully address the digital media growth markets as well as expanding the business within Europe and Internationally.
Kurt Lyall CEO of Vertical Group said today, “T4M AS provides a key pillar for Vertical Group and provides us a clear roadmap from which to acquire further European marketing software companies and expand our group. We have been greatly impressed by the quality of BrandMaster solution and the strength of the Management team behind the company”.

Tagsearch Technologies joins rank of top 100 EContent list

16/11/2007 Tagsearch Technologies, a leader in Social Bookmark Exchanges, has been named among the 100 leaders in the digital content industry by EContentmagazine. Judges of the EContent 100 List recognized Tagsearch Technologies for its innovative use of bookmarking and knowledge management in the workplace. The award is shared with notable companies such as Digg, LinkedIn, Google, and IBM. Read more.