10/06/08  After working closely with various parts of the Daimler cooperation over the last 6 years, the Marketing Resource Management system BrandMaster was approved as the Mercedes-Benz Cars’  standard MRM system. The system is currently in use in 7 larger markets, and the objective is a worldwide roll-out over the next few years. Daimler sells its products in nearly all the countries of the world and has production facilities on five continents. Mercedes-Benz is the world?s 10th most valued brand, with a brand value exceeding NOK 117 billions. By introducing BrandMaster as the standardised strategic marketing and information tool, Mercedes-Benz foresee a consistent and brand-adequate communication message to the customer at the point of sale and efficiency in all processes related to marketing on all sales and organizational levels.